Moments That Matter, SS23

Under Armour - Moments That Matter

Black History Month
Pride
International Women’s Day

Lead Designer: Site, Email, UA Shop App, Banners & Social

Under Armour is committed to creating opportunities for millions of youth to engage in sports by 2030, breaking down barriers for those who strive for more.

I worked alongside the team to establish a look and feel for this campaign, and led responsibilities in executing.

UA Train Swacket, FW22

Under Armour - UA Swacket Product Launch

Lead Designer: Site, Email, UA Shop App, Banners & Social

UA Swacket is a clothing technology built to MAKE YOU BETTER. When the weather rolls in, roll out in the one piece that was built to handle it all.

I worked alongside the team to establish a look and feel for this campaign, and led responsibilities in executing the digital assets.

Men's Train, SS22

Under Armour - Train with Seth Curry

Lead Designer: Site, Email, UA Shop App, Banners & Social

NBA Guard Seth Curry, featured in Under Armour ‘s Unstoppable collection and ArmourPrint technology. Unstoppable is the best pant to ever hit a weight bench or do a squat—they’re stretchy, dry fast, and go anywhere. ArmourPrint is a nearly weightless overlay, strategically placed in high-wear areas to make your gear last longer.

I worked alongside the team to establish a look and feel for this campaign, and led responsibilities in executing the digital assets. This included partnering with an external sketch artist to help bring the ArmourPrint tech to life.

Under Armour X Project Rock, SS23

Under Armour - Project Rock

Lead Designer: Landing Page & Grid Page, Storytelling

Project Rock is more than a Collection. It’s motivations. “When you raise the bar, it’s not just for yourself. It’s for everyone coming up after you. What pushes you, will ultimately push them.” – Dwayne Johnson

I worked alongside a copywriter to curate a landing page experience that equally blends storytelling and shop-ability. This page is modular and flexible, to be updated and altered seasonally, without losing the integrity or ease of experience for the consumer.

United We Win Pride, SS21

Under Armour, United We Win

Campaign Art Director & Lead Designer: Site, Email, UA Shop App, Banners

Under Armour supports all athletes. No matter who you love or what your pronouns are, we stand behind all athletes, no exceptions.

I worked alongside a copywriter to curate a digital experience that equally blends storytelling and shop-ability. This page is modular and flexible, to be updated and altered seasonally, without losing the integrity or ease of experience for the consumer.

UA HOVR Phantom, FW20

Under Armour - UA HOVR Phantom, Run Footwear

Lead Designer: Landing Page, Site, Email, UA Shop App, Banners & Social

UA HOVR is a footwear technology that gives a zero gravity feel to allows athletes to regain the energy they put in, while reducing impact. UA HOVR continues to be Under Armour’s leading, and top-rated footwear line.

I worked alongside the teams within Under Armour to establish a look and feel for this campaign, and led responsibilities in executing the digital assets.

UA RUSH Technology, FW21

Under Armour - UA RUSH Product Launch

Lead Designer: Site, Email, UA Shop App, Banners & Social

UA RUSH is a new clothing technology built to MAKE YOU BETTER. Powered by your body, there’s no off-switch—the infrared fabric is designed to help fight muscle fatigue for as long as you have it on.

I worked alongside the team to establish a look and feel for this campaign, and led responsibilities in executing the digital assets.

UA HOVR Machina, SS20

Under Armour - UA HOVR Machina, Run Footwear

Lead Designer: Landing Page, Site, Email, UA Shop App, Banners & Social

UA HOVR is a footwear technology that gives a zero gravity feel to allows athletes to regain the energy they put in, while reducing impact. UA HOVR continues to be Under Armour’s leading, and top-rated footwear line.

I worked alongside the teams within Under Armour to establish a look and feel for this campaign, and led responsibilities in executing the digital assets.

Running Track Spikes, SS19

Under Armour - Track Spikes, Sprint and Miler Distances

Art Director: On-location athlete photoshoot

Design: UA.com site, Banners & Social

MapMyRun, SS20

Under Armour - MapMyRun Landing Page, SS21

Lead Designer: Site, Email

The UA MapMyRun app is a platform that has what you need to stay on track and motivated to hit your goals. Get customizable Training Plans, personalized coaching tips, and an inspiring community of over 60 million athletes supporting your shared commitment to health and fitness. This landing page and email experience helps customers who have purchased Under Armour Connected Footwear learn more about UAMapMyRun and what their shoes can do.

I worked with the MApMyRun app team team and led the campaign to establish a look and feel for MapMyRun, a new experience to UnderArmour.com, and executed the digital assets.

Under Armour X Run, FW18

Under Armour - Sponsored Run Crews

Under Armour partners with running crews across the world to help support runner’s crush their goals, whether that’s to shave a minute from their marathon time, or train for their first 5k.

This landing page promotes community through running by featuring a few of UA’s most active run clubs.

Designer: Landing Page